Wednesday, April 1, 2009

Mentor Meeting

This past Thursday my mentor group met with our mentors, Meg and Joe. Being as I was not able to attend the previous mentor event, I was delightedly surprised to see that Meaghan's stomach had grown exponentially with her and Joe's new addition to their family. I never fully understood what people meant by a pregnant mother's glow until I saw Meaghan that night. I would even go as far to say that Joe was glowing with the happiness of being a soon-to-be father. I couldn't be more happy for the two of them.
They took our group of business students to the Odgen Museum of Southern Art and then to dinner a few blocks away at Lucy's. Both of these places are located in the up-and-coming warehouse district of New Orleans. 
We were supposed to meet with Roger Ogden, who is perhaps one of the most important real estate developers in New Orleans. He has been the leader in development in many commercial properties including shopping centers, hotels, and office properties.  He co-founded Stirling Properties, developed the Wyndam and Loews Hotels, co-owns the Shops at Canal Place, and founded the Ogden Museum with over 1,000 of his personal art pieces. This was probably the most surprising things I learned throughout the night. It amazed me that the museum was originally created solely from Ogden's personal art collection.  Many assume that to have collected all of the art he has, he must be at least 100 years old but in actuality, he is thriving in his 60's, still making business deals.
Unfortunately, Roger Odgen was unable to meet with us. Instead we met with the CEO of the company, who is also a professor at UNO. We able to interview and receive a tour from him. He was extremely informative, telling us all about the history of the museum and the surrounding area along with telling us how they manage to make a nonprofit such as the Ogden successful. 
The key to the success of the Ogden is being innovative. Such innovation was required after Katrina in order to revive business and make people want to come back to the city. This is why the museum came up with the idea of hosting the event "Ogden After Hours". Every Thursday this event is thrown at the museum with live music (Danon Smith performed when we were there), wine, food, and not to mention...exquisite Southern artwork.  The manager informed us that the key to making money from an event like this is to keep the customers coming back.  This way, word-of-mouth becomes great advertisement.  In addition, selling membership packages is very profitable.  They advertise memberships as "50 concerts for 50 dollars", which is not only a good marketing slogan, its a damn good deal. 
The event attracts a slew of guests ranging from trendy college students to old-school art buffs.  When the recession began to affect the way businesses were run, the Ogden decided to branch out and attract another demographic, families. At first, some were skeptical because the event had typically been marketed towards an older crowd (hints the wine and jazz music). However, the museum decided to employ an art teacher who comes up with a new art project each week.  She creates projects that have to do with an exhibit in the museum so the children and other participants can draw from that inspiration. This has been a huge hit because it allows parents to get out of the house while still being able to do something fun with their children. 
In addition to learning about the promotion and marketing strategies the Ogden uses, we learned a range of other important facts including the following:
1. The Ogden staffs about 20 employees.
2. The exhibitions change quarterly.
3. There is a vast amount of artwork in storage that is switched out quarterly as well, sometimes more frequently.
4. The art comes strictly from the South and ranges from classic old pieces to contemporary experimental art pieces.
5. The Museum is affiliated with UNO.
6. Many artists seek out the museum wanting to show their work; however, the Ogden doesn't just let anyone show. They do accept donated artwork as well as paying large sums to host an exhibit. Exhibit prices can escalate to hundreds of thousands of dollars. 
7. The museum's history can be learned about here.
I feel that I benefited exponentially through this experience. I was able to experience a new part of the city that I hadn't been able to experience before, enjoying beautiful art and music and learning about the warehouse district.  And more importantly, I was able to learn about the business of nonprofits and creative ways to innovate while expanding my network to a different crowd. I'm very thankful that Meg and Joe planned this for our group and I hope to be able to have more opportunities like this in the future.

Sunday, February 15, 2009

Careerbeam Assignment 2: Interest & Occupations

I recently completed the Careerbeam assessment about my interests.  The assessment reinforced that one of my strengths is creativity.  According to Careerbeam (1.) I am creative, innovative , and imaginative.  (2.) I like to use creativity to express my emotions.  (3.) I am drawn to the arts, performance, writing, and fields that appreciate unusual ideas and aesthetic styles. 
In addition to scoring high in the creativity category, I scored high in the human development and scientific categories.  I scored high in human development because I have a willingness to help and teach people and I scored high in the scientific category because I analyze things and think independently.  

One of the careers that was suggested for people who had strong scores in the creative category is fashion/clothing design.  I looked more into this on the Bureau of Labor Statistics website and discovered new information about the job.  In May 2006, there was an estimated 20,000 fashion designers in the United States and their average annual salary was $62,610.  Starting salaries are fairly low until the fashion designer has been able to establish himself or herself in the industry.  Growth of those working in the industry is said to be slower-than-average while the competitiveness will remain.
After learning some of the statistics about fashion designing, I am still interested in pursuing it at some point.  However, I also came to the conclusion that I would like to try to incorporate my top three interests/skills (creativity, human development, and scientific) and become a fashion show and event planner. 

Monday, January 19, 2009

Networking



This is a picture of John Galliano, whom I would like to professionally emulate. Not only does he design for a line under his own name, he also designs for the House of Christian Dior. He is not afraid to take risks and others usually end up following him in the process. Galliano's name is known worldwide for the fresh and inspiring looks he creates as well as for simply being the fashionable man he is.

This past Thursday the Business Communication students joined together to network with business professionals working in New Orleans. 
Three of the people I met, Andrew Goodwin, Allison Plaisance, and Michelle Huck, work together for Loyola's mentor program. All three of them are accountants.  Allison and Andrew both work for Ernst & Young while Michelle works at Bourgeois Bennett. Michelle double-majored in International Business and Accounting. Andrew majored in Accounting and Allison majored in Biology. They all get to travel through their companies with most of the destinations being in central America. Collectively, the group liked Nicaragua the most.
I was very excited to meet Jan Moppert. She works here at Loyola as the Associate Director of Internships and knows all about networking. She was very welcoming and seemed interested in helping my friend John and I pursue our dreams, mine being fashion and his being acting.
I met Daphne Main, who also works here at Loyola.  She has her doctorate degree and teaches accounting here at Loyola.  I look forward to having her class in the near future.
I felt that my strongest asset at the networking event was my elevator speech.  I perfected it ahead of time and was able to come up wit something pretty interesting.  I mentioned my passion for clothes and the fashion shows I did in the past.
In the future I will be more outgoing at events. It's a little intimidating and takes some time to get used to.  However, I'm sure the more I have to network myself, the more comfortable I'll be.
Overall, it was a great learning experience and I'm glad I had to opportunity to meet the people I did and work on my networking skills and etiquette. 

When researching networking I found a useful site called Take Away the Worry with a page all about ways to network yourself in the current times. Some tips they give are to use the web, start your own club and join clubs at your job, hang out in interesting places, and get to know your neighbors and co-workers.  I'm excited to perfect my networking skills and meet new people along the way.